Strengths - 1. available funds for research and development
2. Tech savvy employees who understand website development?
Weaknesses - 1. Not much knowledge of target consumers' needs.
Opportunities - 1. Large, untapped market of young impressionable consumers.
2. Vast amounts of space on the Internet.
3. Target consumer spends countless hours online.
4. Plenty of interesting content that they can provide to consumer.
Threats - 1. Target consumer not interested in information.
2. Company viewed as dry and boring by target consumers.
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